PPAE-O-NAL
Branding  |  Motion

Ppae-o-nal (빼어날) is a brand identity project for a fictional multidisciplinary design studio based in Korea. The name – ‘빼어날’ – means ‘outstanding’ or ‘exceptional’ in Korean, and the studio incorporates the shape of the Korean alphabet ‘ㅃ(쌍비읍)’ as its identity system to reflect the studio’s cultural background.

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WORKS

Hello! I’m a designer originally from Korea, and is now based in NYC. I enjoy being versatile, systematic, and playful across different realms of design, but my specialization lies in branding, and visual storytelling. I’ve always been a fast learner with a wide range of interests and ambitions, so I would love to talk and do something amazing together!

ABOUT

Designer based in NYC who enjoys being versatile, systematic, and playful across different realms of design.

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Scroll & Click to see more work   :)   Scroll & Click to see more work   :)   Scroll & Click to see more work   :)   

WORKS

Hello! I’m a designer originally from Korea, and is now based in NYC. I enjoy being versatile, systematic, and playful across different realms of design, but my specialization lies in branding, and visual storytelling. I’ve always been a fast learner with a wide range of interests and ambitions, so I would love to talk and do something amazing together!

ABOUT

Designer based in NYC who enjoys being versatile, systematic, and playful across different realms of design.